AI Football Coach
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Privacy Policy

Last Updated: 1 September 2025

Welcome to AI Assistant Football Coach. This service is operated by Conflate AI Pty Ltd (ABN: 27 690 700 684) ("we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application.

1. Information We Collect

We collect several types of information to provide and improve our service for you.

  • Account Information: When you register for an account, we collect your full name, email address, and hashed password. If you subscribe to a paid plan, our third-party payment processor may collect your payment information.
  • Player and Analysis Data: This includes video files, player names, team names, match details, and any notes or tags you associate with the data you upload for analysis.
  • Usage Data: We collect information on how the service is accessed and used. This may include your IP address, browser type, operating system, device information, pages visited, features used, and timestamps of your activity. This data is collected via services like Google Analytics.
  • Communications Data: When you contact us for support, provide feedback, or communicate with us in any way, we collect your name, email address, and the contents of your communication.

2. How We Use Your Information & Legal Basis

We use the information we collect for the following purposes, with the corresponding legal basis under GDPR:

  • To provide, operate, and maintain our services. (Legal Basis: Performance of a contract with you)
  • To process your video uploads and generate AI-powered analysis. (Legal Basis: Performance of a contract with you)
  • To improve, personalize, and expand our services. (Legal Basis: Legitimate interest to improve our product)
  • To understand and analyze how you use our services. (Legal Basis: Legitimate interest to improve our product)
  • To communicate with you about service updates and feedback requests. (Legal Basis: Legitimate interest)
  • To send you marketing communications, from which you can opt-out. (Legal Basis: Your consent)

3. Data Processing, Storage, and International Transfers

Our company operates out of Australia. To provide our service, your data is processed and stored on secure servers located in the United States, utilizing infrastructure from Google Cloud Platform (GCP) and Supabase.

For users in the European Economic Area (EEA), we ensure that the transfer of your personal data is carried out in accordance with applicable data protection laws. We achieve this by using Standard Contractual Clauses (SCCs) approved by the European Commission as a safeguard for data transferred outside the EEA.

4. Use of AI Models

We use foundational AI models from third-party providers to deliver our analysis services. We do not use your personal data or uploaded videos to train these AI models. Your data is only sent to these providers to generate the specific analysis you request, and our agreements with them prohibit them from using your data for their own purposes or for training their models.

5. Data Sharing and Selling

We do not sell your personal data. We will not share your data with third parties except in the following limited circumstances:

  • Service Providers: To our cloud hosting providers (GCP, Supabase) and AI model providers who process data on our behalf to help us operate our service.
  • Legal Requirements: If required by law, such as to comply with a subpoena or other legal process.

6. Data Security

We implement a variety of security measures to maintain the safety of your personal information. These measures include data encryption in transit (SSL/TLS) and at rest, strict access controls, and regular security assessments. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure.

7. Communications

We may send you emails related to your account, our service, or for marketing purposes. You can opt-out of receiving marketing communications at any time by updating your account preferences or clicking the "unsubscribe" link in our emails.

8. Your Data Rights

Under data protection laws, you have rights including:

  • The Right to Access: You have the right to request copies of your personal data.
  • The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The Right to Erasure: You have the right to request the deletion of your personal data, under certain conditions.
  • The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The Right to Object to Processing: You have the right to object to our processing of your personal data where we rely on 'legitimate interest', under certain conditions.
  • The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, in a structured, commonly-used, and machine-readable format.

To exercise any of these rights, please contact us at the email address below. We will process your request in accordance with applicable data protection laws.

9. Data Retention

We will retain your Account Information for as long as your account is active or as needed to provide you our services. We will delete this information upon your request, subject to our need to retain certain data for legal or legitimate business purposes (such as for financial record-keeping). Player and Analysis Data, including uploaded videos, will be retained for the duration of your active subscription before being securely deleted.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. We use these for essential operation and for understanding how our service is used (Analytics Cookies). You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent, though some parts of our service may not function without them.

11. Children's Privacy

Our service is not intended for use by individuals under the age of 16. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data without parental consent, please contact us, and we will take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. For significant changes, we may also notify you through email. You are advised to review this Privacy Policy periodically.

13. Contact Us

For the purpose of the General Data Protection Regulation (GDPR), the data controller is Conflate AI Pty Ltd, based in Australia.

If you have any questions or concerns about this Privacy Policy or wish to exercise your data rights, please contact us at: privacy@football.assistant.coach.